Written by Guest Blogger-Rachael Storey

I never purchase anything without first looking at the number of reviews a product has and how high it is rated. Regardless of what you are selling, you need reviews. “More than 88% of online shoppers incorporate reviews into their purchase decision.” But remember that both positive and negative reviews are essential for the growth of your business.“68% of consumers trust reviews more when they see both good and bad scores.” Positive reviews drive your business forward; they evoke feelings of trust and reliability. Negative reviews offer the constructive criticism you need to improve your product/book/writing ensuring your future as a writer is successful. Negative reviews also give you the opportunity to show off your skills as a problem solver and react appropriately. If people see that you react in a positive light and attempt to remedy the situation they will be more likely to purchase your book or future books and recommend you to others. “If a business resolves its issue quickly and efficiently, 95% of unhappy customers returns back to your business.” There is also the chance that a negative review will spur an uprising and people who support you will come to your aid and dismantle anything bad that has been said.

Now that you know how important reviews are, you need some tips as to how they can be obtained more easily.

  • Trade reviews with other authors and/or business owners-They are trying to get reviews as well and it’s not easy. Trading reviews gives someone an incentive to read your book/try out your product in hopes that you will in turn buy into their business and leave a review.
  • Ask family, friends, and co-workers
  • Track who purchases your book and connect with them, asking them to leave a review
  • Offer a free book for a limited time to book groups if they will read and review your book

There are also companies that you can pay to get reviews for you or you can do the grunt work yourself.  Here is a list to get you started. …. You can visit these websites and search for your genre and a list of bloggers/reviewers will pop up that are currently accepting books in that category. You then reach out to them and see if they will read and review your book.

Meet Our Authors Forum on Amazon-you can introduce yourself and request reviews within forums that match your genre.
Visit this link to the Creative Penn blog for other great tips.
There is also a website called Podium, where you can connect all of your social media and web accounts and track your reviews all in one place. You can see who is providing them and where and how many you have each month. This is an easy way to keep the data about your reviews all in one place, but also allows you to see exactly who is leaving reviews so that you can connect with them, potentially turning them into future customers/reviewers.
Reaping reviews may seem like a daunting task, but you CAN do it, you NEED to do it, and you SHOULD WANT to do it so that you can be successful! Good luck out there! I hope this blog helps you!