Written by guest blogger-Rachael Storey

Where Facebook is concerned you have 3 different options you can utilize for marketing. You can use your personal profile page, create a business page and/or create groups. There are pros and cons of each, which have been outlined below. Some of this list and advice comes from a blog article written by Jane Friedman. 

Using Your Facebook Profile to Market Yourself as an Author

Pros:

  1. Managing One Account: If you already have a personal Facebook profile that means you already have friends and followers, all you have to do is convert them into clients. Change your Facebook profile to reflect your career as an author and start throwing in more author/business related posts onto your timeline. This way you don’t have to manage multiple pages and accounts.
  2. You can easily tag your friends and followers when you have a personal page. On your business page you can only tag individuals who have liked your page.

Cons:

  1. You have to be more conscious of personal posts. You need to make sure that your personal posts reflect how you want to be perceived as an author and that they project professionalism. You also have to find a balance between your posts about writing and selling your book and posts just about your personal life.
  2. The statistics and tracking provided for an official page are not available for personal profiles. There are also alot of other features available to official business pages that aren’t available with a personal profile. Here is an excerpt from Jane Friedman’s blog about this particular issue, “no information about how many people your posts reach, no access to the advertising tools…. You also can’t add new tabs to the page, and you can’t add a fancy call-to-action button (Buy Now, Sign Up, Subscribe, etc).”

Creating a Separate Facebook Business Page

Pros:

  1. You will have access to all of the tools Facebook provides to an official business page. Advertising tools, data statistics, and tracking.
  2. You don’t have to worry that you are posting too many things related to your author business, writing, publishing, editing, book sales, etc. People who have liked your page want to see those types of posts.

Cons:

  1. Your posts may not be as visible. Unless you are posting multiple times a day or paying to boost your posts, it is less likely that your followers are going to see your posts and engage with you. “With all the changes to Facebook’s algorithm, it can be hard to get your content seen, unless you’re willing to pay to boost your posts.”-Vanessa Cabrera

Creating a Group

Pros:

  1. Unless someone has their notifications settings turned off, every time you create a post on the group page, your members will be notified, thus increasing your visibility and the likelihood they will be engaged and participate.
  2. With a closed group or private group, you control who is apart of your group and what is posted by members of your group.
  3. There is data at the bottom of each post that tells you how many people saw your post and by whom. The people that are looking at your posts regularly are the ones you need to target.

Cons

  1. You don’t have the ability to advertise
  2. You have to establish rules for your members and what they can post and how they can behave in your group and you are responsible for monitoring that.

Don’t feel like you have to choose one over the other, you could have a personal page, a business page, and a group if you so choose. But hopefully this Pro/Con list will help you identify what benefits you can retrieve from each and pick the ones that will suit you the best.