There are the obvious things you should do to promote yourself and your novels: Post on social media, advertise, add your profile and books to websites such as Amazon, BookBub, Barnes and Noble, etc. and use SEO, share your books with your friends, family, and fans encouraging them to write reviews and share it with others. These methods are good, but sometimes not enough. Sometimes the most out of the box marketing idea can become the one thing that can transform you from an author to a trending NY Times Best Selling Author. A few ideas are listed below (taken from 71 Ways to Promote and Market Your Book, Your Writer Platform). We would love to hear of other methods that are working for you. Share them on our social media pages or in the comment section of this blog.
- Link your book to trending topics. You could either write a book based on trends, popular topics, or current events or write blogs, do interviews, etc. that link your book to current happenings. Either way, this is a great option for gaining more exposure.
- Promote you and your book indirectly by hosting events, giving to charity, starting a movement
- Write a series. Just as t.v. lovers enjoy binge watching shows, book lovers enjoy binge reading. Writing a series is a great way to establish a presence in the author world and feed the need for overindulging. This method may not work for everyone but if it does, it also helps boost awareness of your other written works. For more tips on this, read Jonathan Gunson’s ‘Series’ – The Single Most Effective Career Strategy A Writer Can Employ.
- Participate in or organize a virtual blog tour, blog hop or sharing contest. For elaboration on each of these, their pros and cons, and tips read Author Promotion: Blog Tours, Hops & Sharing Contests by Donna Brown at Molly-Greene.com:.
- ‘Consign’ your book. “Consider trying a consignment style approach in gift shops, specialty stores, boutiques and galleries. The store owners may not want to purchase your books outright, but may display and sell them in their store for a cut of the profits,” (71 Ways to Promote and Market Your Book).
We would love to hear of other methods that are working for you. Share them on our social media pages or in the comment section of this blog.