LinkedIn started out with a bang and everyone thought it was going to be a monumental marketing tool, which yes, it is or can be. Since its inception, LinkedIn has become more about job searches and marketing yourself to potential employers rather than a source for mainstream news or building your business. However, if you use LinkedIn correctly it can be a wonderful tool for increasing your potential target audience and building your e-mail marketing databases.
You can ask people to subscribe to your newsletters, blogs, pages, and e-mail promotions all you want and put a link on your website or profile to sign up, but the fact is most people do not want to take the time to “subscribe.” So you as the entrepreneur will have to put the work in to build your subscribers. LinkedIn can help you do that. You can connect with limitless people on LinkedIn and once connected you have access to their contact information, most often an e-mail address and/or phone number. You can search for people by company, industry, profile keywords and then get to connecting. You have the power to choose your target audience and then actively connect with them. Once you are connected on LinkedIn you can begin adding e-mail addresses to your database.
We know of companes that have increased their subscriber database threefold just by gathering e-mail addresses on LinkedIn. It takes a little bit of work but the reward will be worth it.