Facebook Advertising

Even though you classify yourself as a writer, you are also a business. Your books, your website, your blog, and your social media presence are all part of your business. It’s time you start thinking like a business. Over 3 million companies regularly use Facebook to market their products and services. Utilizing Facebook advertising enables you to reach an extensive audience in a short period of time and with almost any size budget.

Facebook allows advertisers to use granular targeting methods. For example, its specific geo-targeting makes it possible to target by city, state, region, country, and radius. Advertisers can target by gender, age, interests, likes, occupation, education level, and much more. One of the most beneficial targeting methods on Facebook is interest targeting. Interest targeting lets you pick specific pages and categories where you’re most likely to find new readers. Facebook has more than 1.7 billion monthly active users and an average of 1.1 billion daily active users* which means you have access to over 1 billion potential new readers.

How It Works:

To start, I will make sure I have all the necessary information in order to draft a campaign including budget and duration. I’ll ask you a few questions to determine whether or not tracking is possible (sometimes it’s not). Once I have the basics, I will work with you to determine your campaign objective, targeting, and ad format.

If you have creative you’d like to use, I’ll be happy to use it. However, it must align with Facebook’s guidelines in order to receive approval. I will also make recommendations about the creative provided. If you’re unable or don’t want to provide creative, I will create the ads for you. Once I’ve finished creating the ads I will send you a draft for you to proof, we will make changes as necessary and then I will optimize the campaign.

Package B

Budgets between $500 - $1,000
  • Objective Consultation
  • Ad Creation (4-6 ads)
  • A/B Testing
  • Ad Optimization
  • Weekly review of ad comments
  • Bi-weekly performance report
Contact to Book
Ad Types:
  • Newsfeed
  • Carousel
  • In-Stream
  • Video
  • Slideshow
  • Canvas
  • Instagram
Campaign Objectives:
  • Sales (ask me about tracking)
  • Facebook Page Likes
  • Website Visits
  • Newsletter Sign Ups
  • Video Views
  • Offer/Giveaway Claims
  • More…!

What’s Next?

Ready to get started? Fill out the form below and we’ll get back to you with an estimate as soon as possible.

Facebook Advertising Request

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