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Stream of Consciousness

When you have writer's block or are particularly not motivated to work on your book, try Stream of Consciousness writing. The term was introduced by William James in 1890 and Dorothy Richardson was the first to apply the concept to a writing style with her book...

Local Leverage

"Use the power of your community—and the people you know—to gain momentum...It’s often easier to gain traction that way, and encourage word of mouth to ripple further out as a stepping-stone to the more difficult PR wins."-Jane Friedman Trying to go too big too soon...

Mindset of the Marketer

"Selfish marketing doesn't last." -Seth Godin This article is one of the most inspiring I've read in regard to marketing and made me think of marketing in a whole new light. Too often the mindset of the marketer is "How is this going to help me succeed, make money,...

Page, Profile, or Group?

  Where Facebook is concerned you have 3 different options you can utilize for marketing. You can use your personal profile page, create a business page and/or create groups. There are pros and cons of each, which have been outlined below. Some of this list and...

Perfecting Your Elevator Pitch

You should be able to describe your book in 15 seconds or less. This ensures that you retain the attention of your audience whether they be publisher, fellow author, friend, movie director, or journalist. The elevator pitch of your book should provide a concise...

Reaping Reviews

I never purchase anything without first looking at the number of reviews a product has and how high it is rated. Regardless of what you are selling, you need reviews. "More than 88% of online shoppers incorporate reviews into their purchase decision." But remember...

Be Proud of Your Work

Even if your book is not a best seller, you should still be proud of your work and what you have accomplished. Writing a book is HARD. It is physically, emotionally, and spiritually straining to write a novel. I imagine that many aspired authors quit before they are...

Be Aware

Part of being successful is being aware. You need to be aware of your competition. You need to be aware of events that pertain to your career so that you have networking opportunities.You need to be aware of any publicity you receive online. This could me a mention of...

It only takes seconds

I recently read the 5 Second Rule by Mel Robbins. In this book she discusses how our mind can be our worst enemy. Sometimes instead of taking action, we let our minds take over. Within 5 seconds our bodies and natural instincts can be talked out of doing something...

Crafting a Titillating Title

Your book title is the first thing that a person will see when they look at your book. This is why its so important that your title provides enough intrigue and information that someone wants to pick up your book and start reading. "The title of your book is–by...

MailChimp Marketing

MailChimp is one of the most user friendly, e-mail marketing platforms I have come across thus far and its FREE! You can have about 2,000 subscribers and send up to 12,000 e-mails per month on the free plan. Plus they have beautiful pre-built templates that you can...

The Perks of Adobe Spark

  I discovered Adobe Spark a few months ago while I was searching for an easy way to create quotes. Spark Post is by far the easiest thing I've found and it's free. The web is getting increasingly visual. Social media especially is focused on visual material....

Outside the Box Marketing

There are the obvious things you should do to promote yourself and your novels: Post on social media, advertise, add your profile and books to websites such as Amazon, BookBub, Barnes and Noble, etc. and use SEO, share your books with your friends, family, and fans...