Part of being successful is being aware. You need to be aware of your competition. You need to be aware of events that pertain to your career so that you have networking opportunities.You need to be aware of any publicity you receive online. This could me a mention of your name or your book on social media, in a news article, in a blog, or in a comment. If you aren’t aware of the publicity you receive or what your competition is doing to be successful, how can you use it to your advantage? How can you reply back? How can you share news with your followers? How can you implement ideas into successful marketing strategies? Here’s how…

Google has this amazing feature called Google Alerts. You can set up alerts to track your name and novels online. Any time your name or book is mentioned you will receive an e-mail notification. You can also set up alerts for upcoming writing conventions, festivals, contests, competing author’s names/books, author news, new marketing ideas, etc. The options are endless. Here are the steps for setting up a google alert:

1. Sign in to your gmail account and/or create a gmail account and sign in
2. Go to www.google.com/alerts in your browser
3. Enter a search term
4. Click the drop down arrow that says ‘Options’
5. Here you can specify how often you receive alerts and from where
6. Hit Create Alert

You can repeat these steps for any number of keywords/searches. Once you have followed all of these steps you will begin receiving e-mails to your gmail inbox whenever your keyword alerts appear online.

The Boy Scout motto for being successful in business, I like to think, is BE AWARE! Check out this article for more tips on how you can use Google Alerts to your advantage.