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Page, Profile, or Group?

 

Where Facebook is concerned you have 3 different options you can utilize for marketing. You can use your personal profile page, create a business page and/or create groups. There are pros and cons of each, which have been outlined below. Some of this list and advice comes from a blog article written by Jane Friedman. 

Using Your Facebook Profile to Market Yourself as an Author

Pros:

  1. Managing One Account: If you already have a personal Facebook profile that means you already have friends and followers, all you have to do is convert them into clients. Change your Facebook profile to reflect your career as an author and start throwing in more author/business related posts onto your timeline. This way you don’t have to manage multiple pages and accounts.
  2. You can easily tag your friends and followers when you have a personal page. On your business page you can only tag individuals who have liked your page.

Cons:

  1. You have to be more conscious of personal posts. You need to make sure that your personal posts reflect how you want to be perceived as an author and that they project professionalism. You also have to find a balance between your posts about writing and selling your book and posts just about your personal life.
  2. The statistics and tracking provided for an official page are not available for personal profiles. There are also alot of other features available to official business pages that aren’t available with a personal profile. Here is an excerpt from Jane Friedman’s blog about this particular issue, “no information about how many people your posts reach, no access to the advertising tools…. You also can’t add new tabs to the page, and you can’t add a fancy call-to-action button (Buy Now, Sign Up, Subscribe, etc).”

Creating a Separate Facebook Business Page

Pros:

  1. You will have access to all of the tools Facebook provides to an official business page. Advertising tools, data statistics, and tracking.
  2. You don’t have to worry that you are posting too many things related to your author business, writing, publishing, editing, book sales, etc. People who have liked your page want to see those types of posts.

Cons:

  1. Your posts may not be as visible. Unless you are posting multiple times a day or paying to boost your posts, it is less likely that your followers are going to see your posts and engage with you. “With all the changes to Facebook’s algorithm, it can be hard to get your content seen, unless you’re willing to pay to boost your posts.”-Vanessa Cabrera

Creating a Group

Pros:

  1. Unless someone has their notifications settings turned off, every time you create a post on the group page, your members will be notified, thus increasing your visibility and the likelihood they will be engaged and participate.
  2. With a closed group or private group, you control who is apart of your group and what is posted by members of your group.
  3. There is data at the bottom of each post that tells you how many people saw your post and by whom. The people that are looking at your posts regularly are the ones you need to target.

Cons

  1. You don’t have the ability to advertise
  2. You have to establish rules for your members and what they can post and how they can behave in your group and you are responsible for monitoring that.

Don’t feel like you have to choose one over the other, you could have a personal page, a business page, and a group if you so choose. But hopefully this Pro/Con list will help you identify what benefits you can retrieve from each and pick the ones that will suit you the best.

 

Perfecting Your Elevator Pitch

You should be able to describe your book in 15 seconds or less. This ensures that you retain the attention of your audience whether they be publisher, fellow author, friend, movie director, or journalist. The elevator pitch of your book should provide a concise summary without giving too much away, but also be interesting enough that your audience wants to explore more. If your book is too complicated to explain within the 15 second time frame, it is likely going to be confusing and difficult to read as well. Many people today have a short attention span and demand instant gratification. Keep this concept in mind when writing the book description that will go on your cover.

In the Cornell University Press Blog, Martyn Beeny says, “If you can’t tell people what the book is about in under 250 words, something isn’t right. It’s your elevator pitch for the book; don’t bore people to death before you sell them the book.”

Martyn says that the typical consumer will look at a book cover first and if they are interested, they will then pick it up to look at the back followed by the inside flap. This observation can help you decide what to put where. While layout and placement are important, so is the ability for your potential customer to quickly digest the key information about your book. Martyn mentions that a book cover shouldn’t be overloaded with text. “Don’t crowd the cover. Allow the words you write to breathe and have space to shine……If we’ve staked out our key piece of land and covered it top to bottom with a jumbled mass of words, we’ve just lost the ability to deliver our message in a convenient, easy-to-digest manner.”

I like to think of the old adage, “it’s not quantity that counts, its quality.” For example, you shouldn’t put every single positive quote or review about your book on the cover. Its not about how many quotes you have. Its about the best ones…the right ones. The ones that will showcase your book in the best light possible.

Your cover is a prime and powerful piece of real estate as Mr. Beeny would say. Use it wisely and display it beautifully.

 

Reaping Reviews

I never purchase anything without first looking at the number of reviews a product has and how high it is rated. Regardless of what you are selling, you need reviews. “More than 88% of online shoppers incorporate reviews into their purchase decision.” But remember that both positive and negative reviews are essential for the growth of your business.“68% of consumers trust reviews more when they see both good and bad scores.” Positive reviews drive your business forward; they evoke feelings of trust and reliability. Negative reviews offer the constructive criticism you need to improve your product/book/writing ensuring your future as a writer is successful. Negative reviews also give you the opportunity to show off your skills as a problem solver and react appropriately. If people see that you react in a positive light and attempt to remedy the situation they will be more likely to purchase your book or future books and recommend you to others. “If a business resolves its issue quickly and efficiently, 95% of unhappy customers returns back to your business.” There is also the chance that a negative review will spur an uprising and people who support you will come to your aid and dismantle anything bad that has been said.

Now that you know how important reviews are, you need some tips as to how they can be obtained more easily.

  • Trade reviews with other authors and/or business owners-They are trying to get reviews as well and it’s not easy. Trading reviews gives someone an incentive to read your book/try out your product in hopes that you will in turn buy into their business and leave a review.
  • Ask family, friends, and co-workers
  • Track who purchases your book and connect with them, asking them to leave a review
  • Offer a free book for a limited time to book groups if they will read and review your book

There are also companies that you can pay to get reviews for you or you can do the grunt work yourself.  Here is a list to get you started. …. You can visit these websites and search for your genre and a list of bloggers/reviewers will pop up that are currently accepting books in that category. You then reach out to them and see if they will read and review your book.

Meet Our Authors Forum on Amazon-you can introduce yourself and request reviews within forums that match your genre.
Visit this link to the Creative Penn blog for other great tips.
There is also a website called Podium, where you can connect all of your social media and web accounts and track your reviews all in one place. You can see who is providing them and where and how many you have each month. This is an easy way to keep the data about your reviews all in one place, but also allows you to see exactly who is leaving reviews so that you can connect with them, potentially turning them into future customers/reviewers.
Reaping reviews may seem like a daunting task, but you CAN do it, you NEED to do it, and you SHOULD WANT to do it so that you can be successful! Good luck out there! I hope this blog helps you!