There are the obvious things you should do to promote yourself and your novels: Post on social media, advertise, add your profile and books to websites such as Amazon, BookBub, Barnes and Noble, etc. and use SEO, share your books with your friends, family, and fans encouraging them to write reviews and share it with others. These methods are good, but sometimes not enough. Sometimes the most out of the box marketing idea can become the one thing that can transform you from an author to a trending NY Times Best Selling Author. A few ideas are listed below (taken from 71 Ways to Promote and Market Your Book, Your Writer Platform). We would love to hear of other methods that are working for you. Share them on our social media pages or in the comment section of this blog.
- Link your book to trending topics. You could either write a book based on trends, popular topics, or current events or write blogs, do interviews, etc. that link your book to current happenings. Either way, this is a great option for gaining more exposure.
- Promote you and your book indirectly by hosting events, giving to charity, starting a movement
- Write a series. Just as t.v. lovers enjoy binge watching shows, book lovers enjoy binge reading. Writing a series is a great way to establish a presence in the author world and feed the need for overindulging. This method may not work for everyone but if it does, it also helps boost awareness of your other written works. For more tips on this, read Jonathan Gunson’s ‘Series’ – The Single Most Effective Career Strategy A Writer Can Employ.
- Participate in or organize a virtual blog tour, blog hop or sharing contest. For elaboration on each of these, their pros and cons, and tips read Author Promotion: Blog Tours, Hops & Sharing Contests by Donna Brown at Molly-Greene.com:.
- ‘Consign’ your book. “Consider trying a consignment style approach in gift shops, specialty stores, boutiques and galleries. The store owners may not want to purchase your books outright, but may display and sell them in their store for a cut of the profits,” (71 Ways to Promote and Market Your Book).
We would love to hear of other methods that are working for you. Share them on our social media pages or in the comment section of this blog.
I met Jami a couple years ago at RT15. I met her and Dana Volney on the flight from Salt Lake to Dallas and we ended up taking a cab together to the hotel. We all instantly became friends and they’ll never know how nice it felt to have someone to talk to. It was my first conference and I was so nervous, but Jami and Dana let me be their friend and I’m eternally grateful to them.
Jami is the kind of friend I wish I’d had in high school — that friend who is supportive to the point that she’ll will kick anyone’s butt who makes you feel less than amazing. Check out her fun author interview below and take a look at her Black Alcove series!
- What is your favorite author quote?
“The scariest moment is always just before you start.” ― Stephen King
I even use this quote in my first Black Alcove series novel, Just One Kiss. To me, it applies to much more in life than just writing.
- What is the most valuable piece of writing (or other) advice that you’ve ever been given?
As cliché as it sounds, the best piece of advice I’ve ever been given is that just because your book isn’t right for one person doesn’t mean it won’t be for the next. I remember the first time I heard that. I thought it was just a polite way to turn me down, but after a while I realized how true those words were. People will either enjoy or not enjoy your books. Every person is different and even though you wrote the book, each person who reads them, will interpret the story in their own way.
- What is the first idea you ever had for a book?
The first idea I ever had for a book was about two girls right out of high school who wanted to take a road trip to learn what the world had to offer them. I wrote quite a bit in their story, but sadly dropped my external hard drive (the one my dad gave me that would hold an obscene amount of files) with everything I’d ever written in my first year of writing. It shattered and I had to start all over, minus a few scenes I wrote and emailed to myself. Someday, I plan to come back to that original story, but till then, I will always always backup my files. Maybe even have a backup for my backup.
- Which character was the most fun to write?
Beth Moyer. She is the heroine in my next novel, Just One Spark. She has no filter which gives me more freedom than any of my other characters have at this point.
- Describe your dream writing/reading space:
I don’t really have a dream writing space. As long as no one is trying to have a conversation with me while I’m writing, I can write anywhere. If I had to pick, though, I’d choose a place outside (doesn’t matter where), in the sun with no wind, and no glare shining off my computer screen.
My dream reading space would be any spot where I can curl up and read distraction free. Where time isn’t an issue and going to bed because I have to get up and go to work the next day doesn’t exist.
- Why did you decide to become an author?
I haven’t always been a reader or writer. One Christmas my sister gave me a novel by Jamie McGuire. I read and finished that book in one day and something clicked. The way this author made me feel was incredible. She made me feel like I was in a different world, living a different life. That’s when I decided that I wanted to create that feeling for others. So I started to read more and then I started to write. I haven’t been able to stop since.
Thanks, Jami, for stopping by! Everyone be sure to check out her website and her latest book Just One Moment.
“Often, email works better than social media, and it’s the perfect complement to a blog”
Image Credit: www.pixabay.com
E-mail marketing is not often thought of as an essential marketing tool, but it should be. The focus lately has been on social media but think of this: A newsletter is guaranteed to go directly to members of your target audience. With social media you have to hope that your fans and potential fans happen to see your posts among hundreds of other things they are scrolling through in their newsfeeds. A newsletter also allows you to highlight many different things in one sitting. You could include snippets from your blog, release dates for future novels, release dates for books within genres you enjoy, writing tips, links to all of your social accounts and webpages. Your fans will have access to everything they need in one e-mail in order to connect with you.
E-mail gives an air of privacy and feels personal, like writing a letter to a dear friend. With social media you are talking to a mass of people at once and they all know it. E-mail is a better way, more direct way, to market your blogs, books, tips, facts about you, etc. Plus there’s so much freedom. You can e-mail thank you notes to your fans, holiday greetings, book coupons, author news, etc. and again all of this goes right to their inbox and
makes them feel special that you would think of them. One major tip when crafting your e-mail is to come up with a catchy subject line that will encourage your recipients to actually open your newsletter.
There are quite a few e-mail marketing and campaign services such as Constant Contact, MailChimp, iContact, and Campaigner that make it easier for you to design and craft your newsletter, upload your recipient list, and track the activity of your e-mail (number of opens, whether it was forwarded, which links were clicked, etc.). We particularly like MailChimp. It is free every month unless you send over 12,000 e-mails each month. They also offer pre-designed templates and pre-built templates with a layout and then you have the design freedom.
Take a break from your social media marketing once in a while and try something different like sending a newsletter.