Marketing Tip of the Week-Stepping into the Spotlight

Advertising on the typical writer/reader outlets such as Goodreads and Amazon is important, but in order to maximize your exposure you need to tap into what one may call nowadays as “non-traditional” marketing outlets, especially for a writer. These outlets include YouTube, radio, television, blog interviews, and magazines. This type of marketing and advertising is much more engaging and allows your readers to see you and your personality in a different way. They will feel more connected to you when they can physically see and hear you. Like best selling author Tara Meyer-Robson states, “Unfortunately, in this day and age, if you don’t allow people to see and hear you, then no one will even look at your book. However, when they see and hear your lovely personality, they are going to be drawn to your books.” Marketing yourself first means people will develop a connection with you and then want to buy your books because of that connection, because they like YOU. Here are some publications/websites to which you may want to think about sending your media kit.

MAGAZINES

  • Entertainment Weekly
  • Writer’s Digest
  • The Writer
  • Poets and Writers
  • New Yorker
  • Harper’s Magazine
  • Variety
  • Reader’s Digest
  • O’ The Oprah Magazine

BLOGS

  • Check out the Book Blogger List, The Indie Reviewer’s List, or the Book Blogger Directory for an extensive list of popular blogs/bloggers that highlight authors and review novels.
  • The Geeky Blogger’s Book Blog
  • Katie’s Book Blog
  • Candace’s Book Blog
  • Start your own blog if you haven’t already
  • Don’t forget about us! Holmes Publishing House can set up blog tours, online advertising/marketing, and social media platforms.

TELEVISION

Think about popular talk show hosts. Ellen Degeneres, Jimmy Fallon, Jimmy Kimmel, etc. It may seem like a long shot, but these hosts like to highlight budding artists, authors, and comedians.

TALK RADIO

  • Writer’s Voice
  • Blog Talk Radio
  • The Writer’s Block Radio Show
  • Author’s on the Air
  • Inside Scoop Live
  • Strategic Book Club
  • The Funky Writer
  • Compulsive Reader Talks

YOUTUBE

  • Writer’s Relief
  • Set up your own channel and make videos about you, your books, writing methods, etc. Use YouTube as a video blogging service.

NEWSPAPERS (These are the top 10 national daily newspapers)

  • USA Today
  • NY Times
  • The Wall Street Journal
  • Los Angeles Times
  • New York Post
  • Chicago Tribune
  • The Washington Post
  • Newsday
  • Daily News
  • am New York
  • Plus your local newspaper

 

 

Marketing Tip of the Week-Making your Media Kit

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Image Credit: www.pixabay.com

Every author should have a media kit or press kit ready and available on your website and multiple hard copies printed. Media kits are essential if you want to expand your marketing to television, radio, blog, or magazine interviews. According to an All Indie Writers article written by Jennifer Mattern, your media kit should answer the following questions:

  • Who are you?
  • What have you done or accomplished?
  • Why are you newsworthy?
  • Why are you an expert source I should cite or interview?
  • How can I reach you if I want to cover, quote, or interview you?

Joanna Penn, of The Creative Penn, offers a short list of the essential items you should include in your media kit.

  • Bio and Contact Information-As with a resume keep your biography to one page. Include a bit of background information about yourself: where you live currently, what you’ve written, what your interests are, why you became a writer, noteworthy awards/previous media recognition, interesting hobbies, etc. Your bio is the first thing any media outlet is going to see and read so you want it to have pizzazz!
  • Press Release-This press release should focus solely on your newest book. Keep it to one page or less.
  • Sample Interview-By offering sample questions and answers you are making yourself more appealing to any media outlet because you are essentially doing their job for them. It also gives you an opportunity to elaborate more on your book and yourself.
  • Information on your new book-Joanna says that this part should demonstrate why you and your book are different from all the other books and authors out there. She suggests that you could include answers to such questions as:
    • Why you wrote your book
    • Whether your book touches on a unique concept or relevant issue in today’s world
    • Do you have an interesting background?
    • Is your book based on a specific topic or time period that is significant?

Having a direct link to your media kit on your website makes it easier for reviewers, media outlets, publishers, and agents to contact you directly and to get to know you and your book in a nutshell. It also shows them that you are serious about your work and makes you more appealing as a potential client or guest on a show. Watch for our blog next week that will provide a list of potential media outlets to which you can send you kit.

For a more detailed list of what should be included in your media kit visit this link.

Marketing Tip of the Week-Getting Your Pitch Perfect

If you are a person that feels more comfortable writing speeches than giving them and have impeccable skill making yourself look awesome on paper yet struggle to make a good first impression, this article is for you! Don’t be discouraged, your confidence will increase the more often you step out of your comfort zone. In this blog post we will  share some tips we encountered for making a good impression and a “perfect pitch” at a writer’s conference.  The following stood out to us when reading a featured article on “The Write Life”  by Chuck Sambuchino:

  • Be able to explain your book in one sentence. Really be concise with everything you say. According to an article in Time magazine, the average attention span of a person today (before they begin to lose concentration) is 8 seconds!
  • The only tangible item you should give an agent is your business card. They probably don’t want to carry around pages from your book.
  • Dress appropriately
  • Find blogs that describe other writer’s experiences at the conference you’re attending so you have a better idea of what to expectimg_4757-1024x768
  • Practice, practice, practice your pitch until its “Pitch Perfect” 😉
  • Make sure the agents/publishers you approach represent books in your genre

Chuck Sambuchino offered additional advice in his Writer’s Digest article “7 Tips for Pitching to an Agent or Editor at a Conference.”

  • Have a few questions prepared that you may want to ask.
  • Try some non-conventional “pitches” to catch an agent’s attention: show them your query letter and ask for a critique. Have them read a few pages of your book until they want to stop and then ask them why they stopped.
  • If you can sign up to do a pitch then do it and even if a sign-up list is full get on a waiting list.
  • You can do a pitch even if your book isn’t finished.

And the number 1 thing: REMEMBER TO RELAX AND BE YOURSELF!

Marketing Tip of the Week-Conquering the Query

Ahh the tedious task of querying. Even though the task of writing a query letter may seem daunting, these letters are very important if you wish to obtain an agent. It is a resume of sorts for you and your book and is the first thing an agent will read that will aid them in their decision to represent you or not. As Brian Klems at the Writer’s Digest states, “You should put just as much care and attention into crafting and polishing your query as you did into your manuscript. After all, if your pitch doesn’t hit its mark, your book will never leave your desktop.” Let ud make this task easier by offering a few tips for drafting a well written query letter.

-Research different agencies/publishers to discover which are accepting books within your genre/category

-Address a specific person. If you have met an agent before include an anecdote of how you met and where. If you have not met an agent, research them and reference a fact about them that interested you or made you feel connected to them, etc.

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Image credit:www.pixabay.com

-As with a resume try to keep your letter to 1 page

-According to The Knight Agency you should address the following at the beginning of your letter: For fiction books offer a summary of your book (genre, plot, length); for non-fiction describe your platform and qualifications (including credentials and/or national following).

-Include a little bit of information about you: awards you’ve received, pertinent contacts/relationships you’ve established, past published works, why you became a writer, etc.

These websites and articles offer examples of the basic structure of query letters as well as additional online resources for researching different agencies. Happy querying!!

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